A Chicken + Seafood Brand with a Long-Standing Identity

Founded in Lexington, Kentucky in 1969, Long John Silver's has built its identity around the sea, serving chicken and seafood favorites across its restaurant network. The brand's philosophy centers on creating memorable guest experiences while celebrating the food and traditions connected to the sea.

As Long John Silver's continues to evolve its restaurant presence, its exterior signage plays an important role in making each location immediately recognizable and bringing the brand to life from the street.

 

 

Making the Brand Bright, Bold, and Impossible to Miss

With 485 restaurant locations, Long John Silver's needed signage that could create a strong, recognizable presence across its restaurant network. The goal was not simply to display the brand name, but to make the entire exterior feel unmistakably Long John Silver's.

From the signature blue storefronts to the illuminated brand signage, each element works together to create a clear visual identity that stands out throughout the day and after dark.

 

CertiLED That Brings the Brand to Life

Long John Silver's partnered with Yellowpop to bring its restaurant signage to life using CertiLED technology. The illuminated exterior signage creates a crisp, highly visible presentation of the Long John Silver's identity while adding a strong visual presence to the restaurant facade.

Across the locations featured in the project, the signage integrates directly into the architecture, helping the brand remain instantly recognizable from the roadside while maintaining a clean, polished finish.

 

 

A Stronger Visual Presence Across the Restaurant Network

What makes the Long John Silver's project stand out is the way illuminated signage becomes part of the overall brand experience, from the exterior facade to the guest-facing interior.

The result is a visual identity that feels bright, bold, and immediately recognizable, helping each location communicate the Long John Silver's brand before guests even walk through the door.

Long John Silver's collaboration with Yellowpop demonstrates how thoughtfully designed illuminated signage can help established restaurant brands strengthen visibility, create consistency, and bring their identity to life across a large network of locations.