Located in Miami's trendy Wynwood district, Mimi Yoga illuminated its brand with a unique visual element - a Yellowpop LED neon sign.
A bright idea:
In our interview, Mimi - founder of "Mimi Yoga" - tells us about her desire to acquire a LED neon sign: "I wanted this LED neon sign to create something striking, an image that would remain engraved in the minds of my community. This message is of paramount importance to me. I chose a customized LED neon sign and wrote: "Just Show Up". It's a special message for me; one that encourages perseverance and commitment."
A decorative element
Super important: Yellowpop LED neon sign is not just an accessory - it's a decorative element. It can be hung anywhere, on any surface, whether in a yoga studio, an office or at home - on a wall, on a mirror or on a shelf. Mimi decided to hang her illuminated sign on a mirror. Mimi has decided to hang it on a strategic location within its studio: at the entrance, on a mirror! She explains: "As soon as you enter the studio, you see the LED neon sign. All the visitors want to take a picture of themselves in front of the mirror - even before they take off their shoes!". This LED neon has quickly become Mimi Yoga's iconic visual element, reinforcing the brand's image. Indeed, Mimi emphasizes that the LED neon sign is more than just a source of light; it reinforces the studio's mantra: "The LED neon sign glorifies the brand and, more importantly, the mantra 'Just Show Up'. It's a powerful reminder!"
Engagement on social networks
Mimi encourages the clients to share their photos with the LED neon sign on Instagram by tagging her studio, creating a buzz: "I encourage people to share as much as possible, especially the 'Just Show Up' LED neon sign, as it will make their friends want to come to the studio." And the results speak for themselves: posts featuring the LED neon sign generated significantly higher engagement. To shine on social networks, it's essential to pay particular attention to one's visual identity. The LED neon sign installed at Mimi Yoga's studio not only strengthened the brand's image, but also had a significant impact on the engagement of its community.
At the end of the interview, Mimi gave us her thoughts on the brand: "I would recommend Yellowpop to anyone trying to start a business or who already has one!"
If you're looking for an eye-catching way to express your message, look no further than a Yellowpop LED neon sign!
